Blog 3: Purpose of a Music Promo video with special reference to Synergy

Blog 3: Purpose of a Music Promo video with special reference to Synergy.

Although their are some bands and artists that are in the music industry purposely to make music and only that most other bands are only in the band or industry as a whole for one reason and one reason only.

The Art of the Music Video;

The music video has many different purposes to it as well as goals that it was made in order to achieve, all of which benefit the artists and their goal of making money. 

1. It helps to promote the artist and their work, such as the album that the song appears on and the artists profile etc. 
2. It also persuades the audience to purchase whatever merchandise the artist may be selling along with the production of this music video.
3. It raises the audience awareness of the artist and therefore their popularity also grows through this production. 
4. Product placement will take place somewhere in the video and therefore subliminally telling the audience to buy that said product that was intentionally displayed within the video, thus also helping them to further make more money as an artist i the music industry. 

Synergy:

There are many ways to promote a music video, one example of a different way to promote said music video without just the single music video campaign which is sen as the norm of how music videos are released is that of synergy. this is when both 2 different companies work together with the same motive, In the case of the music industry and music video production synergy would be used by a film and music video teaming up to produce and/o promote both the film and the music in the same music video. An example of this is Bryan Adam's - "Everything I Do"

This form of synergy works to the benefit of both companies being both the music video producer and artist as well as promoting and advertising the film that is seen in the music video also. 

What Makes a Successful Music Video:

How well a music video does in its industry is based on a lot of different things but it is mainly based on how much money the artist makes from it as well as how popular the artist is. Music videos can be seen and spread in many different ways in order to make them more popular and to earn more money for the production company and artist, some of these examples are:

• Word of mouth
• Number of hits on you tube ( dictates how popular the video is)
• Newspaper articles and TV reports 
• When and how many times it is premiered on television
• how much publicity the artist gets
• How popular the artists brand identity already was before releasing this video 
• Charts and cd sales