Brand Identity

Brand Identity

Music videos can make or break an artists popularity in a very short period of time. For example the main reason that Lady Gaga is popular is for her very unusual and spontaneous style that she presents through her music videos. Another example of getting massively popular through just the means of a catchy and weird music video is that of the Korean superstar PSY. He is only popular because of the very stylistic dance that is presented in his video for the massive hit song "Gangnam style" 

Why is Brand Identity So Important? :

Brand identity is a very important aspect of the media industry as it is what their career as a popular musician revolves around and if they change this style that they would of worked so hard to create it will confuse their followers and they may even posse popularity, artists become known for this personal image instead of their actual music that they produce. 

An example of brand identity that has made this artists career through the constant, repetitive use of her key style and characteristics is that of national pop star JessieJ. 

JessieJ has a very unique style and some very interesting features that is trademarked by her style. these being the constant use of money related products such as gold, silver etc. Expensive objects and also her signature "bob" hairstyle that she has had throughout the most of her career so far.
She also has a her very own font of writing her name as seen in this photo, this logo of hers is used in almost every single poster that she has been placed in. 

Her video for "price tag" displays all of her signature trademarks very clearly. 

Another example of a band that is constantly referred to and recognised by their signature identity that they have developed is that of the recently very popular band "Arctic Monkeys". The arctic monkeys have ben around for a very long time in fact their first album was released some time in the early 2000's however they have only recently shot up in popularity and have now become somewhat of a "mainstream" artist. 

They have developed from an old school punk band of teenagers to the classy, simple and recognisable artist that they are today. Their signature trademarks include the constant black and white them in a lot of their photos, the sound wave on they album "AM" and the constant classy dress sense. All of these things has made them develop massively into this popular artist that they are recognised by today. 

There is one more band that i have found that is recognised by their brand identity and this is the very recent Hardcore/metalcore band "Beartooth" 

This band have only recently burst onto the scene and they are recognised by many of they key features set by the lead singer as well as the rest of the band. For example their is a constant use of denim clothing within the band, hence the sleeveless denim jacket the singer is wearing in most of their photos. They also have their own logo being the "B" in the circle that is owned by them and used on all of their album covers somewhere as well as almost all of their posters and advertisements. 

They are also recognised by their new sound that not many people have made popular before them, the "shouting" vocal style that the singer has and fast paced but also very melodic backing d=tracks set by the other members are key to their style and no other bands.