Audience Research

Audience Research

There are many different types of audience that we can carry out in order to get a decent amount of important and note worthy feedback on our music video or on our music video as it is at the moment so that we know how to make it better in the future. 

These include: Interviews, Focus Groups, Online Surveys, Vox Pops etc. 

We must include audience research throughout the process of creating our music video in order to get feedback from not only our target audience but also our other audiences that maybe are not too impressed with the genre of music we have gone for. There are many questions that we must ask our target audience in order to get a goof response in terms of what we need to improve. These would include:

• What types of music videos do you watch?
• What kind of music do you enjoy listening too?
• Do you watch music videos in your spare time and if yes how many a day?
• What age are you?
• How do you listen to your music, through what device or programme?
• How do you watch music videos?
• Whats your opinion on the track we have chosen for our music video?

From asking these questions not only can we get a good idea of what we are required to do to improve some aspects of our music video or song choice and improve them in any way we would like. But also we now have a very good idea of who our target audience are, and with this information we will know who we are appealing too and what we must do to please them.